More than that, businesses can be complex, and it doesn’t help to be constrained by a single message. If you have space for people to develop their own understanding of the logo, it is more likely that they resonate with it. There’s a lot that can be achieved when you leave room for the imagination. However, just because it doesn’t blatantly tell a story doesn’t mean that it doesn’t evoke a reaction. Some brands are hesitant to go with abstracts as they provide no literal interpretation of the business. The logo resembles a standard checkmark, which is a symbol of accomplishment and success. The success point of abstract logos is when the audience conjures a unified understanding of the logo-and Nike did precisely that. But let’s say you didn’t know anything about Nike-would the ‘swoosh’ make sense?Ībstract logos rely on the audience to come up with their own cognitive understanding of the visual.

The ‘swoosh’ logo is one of the most famous logos in the world.

Nike is a company with a classic abstract logo. However, they are significant portrayals of deeper meanings and symbolisms. They don’t typically make sense with a surface-level understanding, assuming you don’t know anything about the business. Abstract LogosĪbstract logos are all about reading between the lines. Read below to learn more about what they are, what they achieve, and when to use them (with pros and cons, too!). The seven different types of logos consist of abstract, combination, emblem, lettermark, mascot, pictorial, and wordmark. Luckily, in this article, you’ll learn everything there is to know about the different types of logos and which would be the perfect fit for your business model. If your business is growing in new directions, you can modify these branding elements with a logo redesign that suits your standing better than the previous one.ĭon’t forget-your logo is almost always the first characteristic people notice about your brand, so a powerful and suitable visual can highly benefit your business. The best part is that you don’t have to put yourself in a box for too long. And you need to take a closer look into your brand to figure out which path is best suited for you. There is no one-size-fits-all principle here-different types of logos are suitable for varying situations. Business owners know the importance of a logo when it comes to good branding, but not many truly take the time to learn about their visual branding options. It’s worth taking the time to consider what type of logo you want before designing it, so read on to help determine what logotype is the best for your brand.Choosing among the different types of logos out there is no easy task, but the more you understand the placement and intentions of your business, the simpler the decision. There are nine categories of logos, and each type has unique advantages and disadvantages depending on the type of business you have and the message you want to convey to your consumers. The importance of a brand identity is undeniable, and it starts with a logo. A great identifying attribute will create a connection between you and a consumer so that your products/services are recognised no matter where they’re found. Consumer behaviour is changing at a rapid pace and a brand identity solidifies a company’s appearance – it’s essentially the vehicle that communicates with its market. A single identity will ensure that no matter where your products or services are being sold, they are being recognised. Companies that work across the world with many different destinations for their products and services need a brand to demonstrate coherence across everything they produce. A brand identity will bring employees closer together to make them feel like they belong in a team, or even a family. In a globalised environment, perceptions such as trust, quality, reliability, productivity, and many more attributes, are conveyed through symbols rather than words.

Types of logos